Innovation, like evolution, is something that is inevitable especially in the 21st century. In order to survive in the market no matter what industry you’re in, you must learn to innovate in one way or another. 

But first you have to understand what the true meaning of innovation is. You can simply say that it is any new idea or method of doing a particular thing. Although, it does not only mean just this – Innovation is sometimes viewed as applying more effective ways to meet new requirements. Let’s speak less vaguely and more precisely. 

When it comes to E-commerce websites, social media has been one of the biggest sales contributors in not only advertising the products to consumers but later on also started to act as a separate sales channel, in simpler words, people began to request buying the items through the social media platform rather than buying it strictly from the website. Not only did it increase online sales but it also opened the doors to many other small businesses to operate without spending tons of money. 

There is no doubt that social media is the finest way to reach your customers especially since it has a measurable impact on both customer purchases and brand awareness. New E-commerce websites tend to struggle to drive traffic to their websites, and so this is when you can leverage from your use of social media. According to AdWeek, 75% of E-comm websites generated sales that came from social media platforms. So it’s safe to say that a website in 2019 with 0 social media presence is almost non-existent. 

Another factor that makes social media more influential is authenticity. From vain metrics like the number of followers/likes to leaving reviews and recommendations, all of this is of extreme value to potential clients. Which in return helps boosting the sales of the store. Therefore, building a social relationship with your customers is an absolute must. 

Since social media is without a doubt a growing field, Kashier provides you with an easy to use POS system, available exclusively for E-commerce websites and social media pages like Instagram and Facebook. Click here to know more!