Nowadays customers are transcending from their current role as buyers and becoming more involved in the development of your product. Constantly tweaking your product to find your product market fit is the most important aspect of the entire business, as a founder of a startup or a new business, you could be wasting your time chasing after certain aspects thinking they will perfect your product while in reality they will rarely or never be used.
Your company’s best marketeers aren’t your employees or your trending campaign, it’s your existing pool of customers. Think about it, when you decide to buy something, the first thing you do is speak to family and friends about their experience. The same goes when buying something online but instead you put your faith in the hundreds of different buyers who are in the end like you and with 86% of consumers reading online reviews before making an online purchase, delivering a superb customer experience is the name of the game.
The main objective of any business is to make money, the more it makes the more successful it is and that is where up-selling and cross-selling comes in. The idea is to make your customers spend more money on your website by convincing him that these suggestions are actually better for him while it may sound unethical or spammy, it actually isn’t if you’re adding value to the customer’s life which is the whole point.
Admit it, you’ve probably went online to check out a merchant’s website and social media pages before deciding to visit the store in person or buying from his ecommerce website, either to get that sense of credibility or to read the brutal online reviews, and ever since you could shop online for things that vary from a shirt to car spare parts to baby diapers to even booking your travel arrangements online, we’ve become spoiled but you’re not alone, according to the eCommerce Foundation, 88% of consumers look for product information before they take an action.
Why should my business focus on email marketing? Isn’t it better to use social media and paid advertisements to promote my business? To understand the importance of email marketing in today’s business world, one simply needs to look at the numbers. In a study done by eMarketer in March 2016 81% of U.S. SMB retail professionals said email marketing had helped them improve customer acquisition, while 80% of these professionals said email marketing helped them improve customer retention.
You’ve probably seen a flash sale before, but what is a flash sale and how does it work? The easiest explanation is that it’s a short term discount on e-commerce websites that lasts between 3 to 24 hours with the main goal of creating a fear of missing out emotion from the buyers and thus benefit the business from making impulse purchases. But a business has other goals other than selling, such as creating brand awareness since people normally tend to ignore most new brands until they give them a really good deal, and if you managed to pull it off without any mistakes, you’ll also get increased traffic to the website plus customer loyalty in the long run which is why flash sales are the perfect opportunity for your business.
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