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Why should my business focus on email marketing? Isn’t it better to use social media and paid advertisements to promote my business? To understand the importance of email marketing in today’s business world, one simply needs to look at the numbers. In a study done by eMarketer in March 2016 81% of U.S. SMB retail professionals said email marketing had helped them improve customer acquisition, while 80% of these professionals said email marketing helped them improve customer retention.
You’ve probably seen a flash sale before, but what is a flash sale and how does it work? The easiest explanation is that it’s a short term discount on e-commerce websites that lasts between 3 to 24 hours with the main goal of creating a fear of missing out emotion from the buyers and thus benefit the business from making impulse purchases. But a business has other goals other than selling, such as creating brand awareness since people normally tend to ignore most new brands until they give them a really good deal, and if you managed to pull it off without any mistakes, you’ll also get increased traffic to the website plus customer loyalty in the long run which is why flash sales are the perfect opportunity for your business.
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