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Sounds Complicated? It really isn’t. Conversion rate optimization (CRO) is the process of increasing the percentage of your website visitors who are likely to take action by modifying certain aspects that result in them converting before they leave. Converting depends on the type of business you operate, so it could be signing up for a free trial, leaving their contact information for the sales to get in contact with them or buying a product off of your ecommerce website.
E-commerce websites’ biggest concern is usually the bounce rate, it’s when your customer decides that your website is not really for him and makes the decision to leave. In other terms it’s when a user visits the website and slips away without interacting further with it resulting in a one page view per session only.
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